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Industry's first integrated platform for next-generation consumer electronics
08.11.2004Panasonic Develops Industry's First Integrated Platform For Next-Generation Consumer Electronics. Multimedia processor improves efficiency of developing a broad range of products through shared software and hardware resources.
November 2004
Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand of consumer electronic and digital communications products, today announced it has developed a new multimedia processor-based platform. The platform, that is to be applied to a wide range of digital appliances including mobile phones and audiovisual equipment, facilitates software development of digital consumer electronics and improves productivity and software design.The new platform can accelerate the speed products are introduced to the market by more than five times the current rate, develop higher sound and image quality, lower power consumption, fortify security, and enhance responsiveness.
"The current burst of software development for digital electronics for the 'ubiquitous network' era may lead to enormous cost increases. Panasonic offers the solution to this software challenge with this new platform," said Dr. Susumu Koike, Matsushita's Senior Managing Director and Chief Technology Officer.
"At the core of the platform is an advanced, highly scalable and configurable multi-media processor allowing the platform to adapt to a wide range of applications. Unlike conventional approaches to developing software for each segmented product category, this new flexible platform can be applied to a broad range of products, while realizing faster development time and higher performance. Panasonic made this revolutionary platform possible with our technological strengths accumulated through our wide-ranging products from plasma TVs, DVD recorders, digital cameras, mobile phones, to car navigations systems. Our new platform can improve efficiencies in developing all these products, making a further contribution to the electronics industry," Dr. Koike said.
The company expects the platform will expedite realization of the "ubiquitous network society" where users can enjoy network connectivity among various portable and home-use digital appliances.
Beginning with the fiscal year starting April 2005, the company plans to apply the new technology to future models of next-generation digital consumer electronics.
About Panasonic Matsushita Electric Industrial Co., Ltd. (Panasonic)
Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand name, is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the Company recorded consolidated sales of US$71.92 billion for the fiscal year ended March 31, 2004. Matsushita's shares are listed on the Tokyo, Osaka, Nagoya, New York (NYSE:MC), Euronext Amsterdam and Frankfurt stock exchanges. For more information on the company and its Panasonic brand, visit the Matsushita website at http://www.panasonic.co.jp/global/top.html.Panasonic Industrial Europe GmbH (PIE)
Panasonic Industrial Europe is responsible for the Europe-wide sale of production equipment and parts such as electronic components and appliances, semi-conductors and production systems to customers in the electronics industry and the audio-visual, household appliances and telecommunications, computer and auto-motive electronics markets. PIE is also responsible for the sale of consumer batteries through Battery Sales Europe NV in Brussels.Hamburg-based Panasonic Industrial Europe GmbH employs 300 people and has a turnover of 600 million euros. Managing Director is Tadashi Mochizuki. PIE has a branch in the UK (London) and sales offices in Paris, Barcelona, Milan, Vienna, Munich, Düsseldorf, a telecommunications service office in Copenhagen and a training centre of factory automation in Vienna.
Panasonic Automotive Systems Europe GmbH (PASE)
The Panasonic Automotive Europe GmbH based in Munich and with sales offices in Hamburg, Stuttgart, London, Paris and a research and development department in Neumünster (Germany), is responsible for the sales and marketing of automobile electronics as well as for research and development tasks in this division since April 1st, 2004.For further information please contact:
Sandra Heidemann
Panasonic Industrial
Europe GmbH
Hans-Pinsel-Straße 2
85540 Haar
Tel.: +49 (0)89 46159-205
Fax: +49 (0)89 46159-169
Sandra.heidemann@ eu.panasonic.com
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on the internet at
www.panasonic-industrial.com
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